Privacy notice
This notice explains what we collect when you take the Hearthwood quiz or join the founding list, why we collect it and what you can ask us to do with it.
Who we are
Hearthwood Family Village is a working name of [Company name] Ltd, registered in England and Wales, company number [company number], [registered office address]. We are the controller of your personal data. You can contact us at [hello@ email address].
What we collect
- Your answers to the quiz, such as your children's age groups, budget band, timescale, school type, region and how you work.
- Your first name, email address, postcode district and, if you give it, your mobile number.
- The consent choices you make.
- Basic technical details: your browser type and any campaign tags in the link you used to reach us (for example, which ad you clicked).
- If you accept analytics cookies: how you use the page, such as the pages and quiz steps you view, the buttons you click and a recording of your visit with anything you type hidden. We don't link this to your name or email.
We don't ask for, and you shouldn't give us, information about health, religion or other special categories of data. We ask only for the age groups of your children, never their names, and the quiz is for adults only.
Why we use it, and our legal basis
- Research. To understand what families want from a village like Hearthwood and to shape the plans. We do this with your consent, which you give with the research tick box.
- Updates. To send you news, invitations to private briefings and, if reservations open, information about them. We do this only if you tick the marketing box.
- Running the founding list. To keep an accurate list and to stop duplicate entries. This is in our legitimate interests.
- Improving the page. To see which parts of the page and quiz work, and which ads bring families who are a good fit. We do this only if you accept analytics cookies.
You can withdraw your consent at any time by emailing us or by using the unsubscribe link in any email. This doesn't affect anything we did before you withdrew it.
Who we share it with
We never sell your data. We use a small number of service providers who process it for us under contract:
- Supabase, which stores the quiz answers in a database hosted in London.
- Cloudflare, which hosts this website.
- PostHog, which provides our analytics, with data stored in the EU. It is only used if you accept analytics cookies, and IP addresses are removed.
- Slack, where our team gets a short summary of each new sign-up. This includes your first name and quiz answers, but not your email, phone number or postcode.
Some of these providers are based in the United States. Where your data leaves the UK, it is protected by the UK International Data Transfer Addendum or the UK Extension to the EU-US Data Privacy Framework.
Keeping it safe
Your details are stored in an encrypted database that only our small team can reach. Our team chat sees a summary without your contact details. We don't use your data to make automated decisions about you.
How long we keep it
We keep your details for up to 24 months after your last contact with us, or until you ask us to delete them, whichever is sooner. Answers we use only in summary form, with no names attached, may be kept for longer.
Your rights
You have the right to ask for a copy of your data, to correct it, to delete it, to restrict or object to how we use it, and to receive it in a portable form. Email [hello@ email address] and we will reply within one month.
If you are unhappy with how we have handled your data, you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
Changes
We may update this notice as the project develops. The date at the top shows when it last changed.